We believe that a carpet is never just a carpet

Choosing your new carpet needs careful consideration as it needs to suit the different requirements of a room. practical and hardwearing, as well as beautiful – that will continue to look great for years to come.

To help you make the right choice We have chosen a carefully considered blend of carpets, in a diverse range of colours, styles, pile weights and materials to suit every room in your home-  including quirky patterned and statement stripes from Alternative Flooring and beautiful textured sisal and natural flooring from Kersaint Cobb and Crucial Trading. As well as stain-free manmade Carpets, chunky boucles and textured 100% wool carpets to luxurious heavy velvet Carpets from Jacaranda. Our Carpets are warm, textural and tactile, but never boring.

The perfect carpet is the one best suited to you and the needs of your home. You may already know exactly what you’re trying to achieve from a design perspective. But if not, here are a few tips and invaluable information to help you choose which pattern, style and texture would suit your room best.


We are passionate

about helping to find you the right floor to suit your home, lifestyle and budget.


Pile Fibre


Generally used for high-quality carpets, you’ll pay more for natural materials, but you’ll get a great looking floor covering that is made from sustainable fibre, is resilient and highly durable. It gets top marks for insulation, too – good for reducing heat loss and noise – and retains its appearance remarkably well. Wool also feels beautiful and soft underfoot!


(also known as nylon) – Available in a wider range of hues and vibrant clear colours that can’t be reproduced in wool. A good all-rounder for family homes, good-quality polyamide or nylon carpets come with built-in stain-resistant treatments and score high marks for wearability.


This man-made carpet fibre is a popular choice, because it’s hardwearing and resistant to stains. It can be cleaned using a part-bleached cleaning solution, although always check with the manufacturer or retailer first. However, Polypropylene is flammable and not self-extinguishing.


Some consider a mix of 80% wool, 20% man-made fibres (such as polyamide or polyester), as the best combination for an all-purpose carpet.


Often used for textured or shag carpets. Polyester is most like wool in appearance and feel, and is remarkably soft, durable and stain resistant. Most often used as a blend, rather than on its own.


Pile Types

Woven carpet

Woven carpet is made using the traditional loomed method, which creates a more premium finish. This carpet is made with all patterns and colours woven in rather than printed on the carpet. A more premium product than tufted carpet, it's made either in pure wool or a blend of wool and manmade fibres, normally 80% wool, 20% nylon. Choose from Axminsters, which tend to be patterned, or Wiltons, which are more likely to be plain or have cut and loop styles.

Velvet carpet

A velvet carpet is a softer and smoother cut pile. A velvet carpet will look great in all rooms, but particularly in formal rooms and bedrooms as it creates a luxurious and rich effect. Patterned carpet is hardwearing and traditionally woven, so is good at retaining its appearance. It will usually have a smooth velvet finish. A stripe design looks great in hallways and on stairs.


Saxony carpet has a deep pile which is popular for bedrooms as it has a sensuous feel and a look of luxury. The long pile may be tricky to clean though and can flatten easily, so it's not recommended for hallways, stairs or main rooms where it's likely to take the heaviest wear.

Tufted carpet

Tufted carpet is currently the most popular type of carpet, as the manufacturing process makes this a great value choice. It's made by a row of needles punching the pile yarn into a backing cloth. This type of carpet is springy, and comes in a great variety of finishes and colours, in pure wool, wool and manmade fibre blends, or synthetic yarns.


Loop carpet

Loop carpet is made from uncut loops of yarn. This type of carpet is great for busy rooms as the weave bounces back really easily. We don't recommend loop pile carpet though if you have pets, as the loops can get pulled by their claws. 

Twist carpet

Twist carpet is a cut pile made from twisted fibres, and is the most commonly-used style of tufted carpet. The twisted fibres have a coarse finish that creates a textured surface to the carpet. Twist carpet comes in two styles, either plain or heathered (slightly mottled). Heathered carpet is perfect for busier areas in your home as marks are less likely to show. It's a hardwearing carpet, and so suitable for most areas in your home, including halls, stairs, landings and living room.


Berber twist carpet is made from a random blend of coloured yarns to give a multicoloured, flecked and slightly textured look. It can sometimes have a slightly striped appearance.